Marketing strategy
A clear plan for where to spend your time and budget, built around your actual growth goals.
Tobi Fashola · Freelance marketing consultant
Marketing that earns attention, not just spends budget.
I work with founders and small teams who need marketing that actually moves the needle — without hiring a full agency.
+64%Average conversion lift across recent campaigns
Quick wins
Results from recent engagements.
+64%Northline Banking — sign-up conversion
3.2xAlder & Co. — organic reach
+21kFieldwork Journal — email subscribers
+48%Ridgeline Studio — return visitors
Recent work
A handful of recent campaigns.
Campaign
Product launch campaign
Content
Social content overhaul
Strategy
SME rebrand & relaunch
Retention
Email lifecycle programme
How I can help
Three ways to work together.
Campaign management
End-to-end campaign planning, execution and reporting across the channels that matter.
Content & copy
Website, social and email copy that sounds like your brand and moves people to act.
TF
About
Six years running marketing for founders who wear too many hats.
Tobi spent four years in-house at a fintech startup before going freelance in 2021, and now works with a rotating handful of clients at a time so nothing gets rushed.
- Marketing strategy
- Social media management
- Content & copywriting
- Campaign planning
- Email marketing
- Brand messaging
“Tobi rebuilt our whole funnel in six weeks and it’s the first campaign that’s ever actually paid for itself.”
Have a campaign you need to get right?
Tell me a bit about your business and I’ll reply within a couple of days.